The Role of Interior Design
Mário Picouto
The evolution of the automotive industry
Aira de Mello
Director of Marketing and Communication
A few years ago the car industry embarked on radical and surprising evolving process of transformation – from production to utilisation, and associated services.We believe that in the next 20 years the car, as we have known it for more than 100 years, will give way to something quite different and the foundations for this change are being laid as we speak.
At Volvo we are paying close attention to evolution and working effectively to play an active role in this evolution. Our foundations are called: Autonomous Driving/Safety; Electrification; Connectivity. We want to be a player in all of them.
We were the first among the traditional manufacturers to announce a total commitment to electrification; we have been presenting innovative connectivity services (inside and outside of the car) and our semi-autonomous driving systems have been deemed worthy of awards all around the world.
When it comes to safety, what can we add? Just to say that we are the brand that has saved the greatest number of lives since its inception, that any layman immediately associates it with the matter of car safety and that it continues to innovate, with each new model it launches, with more and better active protection systems.
And what are we suggesting for the future? Cities that are more sustainable, in which the car stops being a nuisance, and is once again synonymous with freedom, of escaping, as it was when it started out.
Cities in which cars appear around the corner, autonomously taking us to our destination, without having to park, without chaotic jams, without pollution and with no ties. The 360c prototype, recently unveiled in Gothenburg, embodies the concept and represents the brand’s vision for the future of mobility – an innovative, driverless car, without a steering wheel, without pedals or combustion engine, with three versatile environments in which: to rest, work or relax.New mobility is just around the corner and it is entirely compatible with Volvo’s DNA, in a commitment made to people and life, since 1927.
At Volvo we are paying close attention to evolution and working effectively to play an active role in this evolution. Our foundations are called: Autonomous Driving/Safety; Electrification; Connectivity. We want to be a player in all of them.
We were the first among the traditional manufacturers to announce a total commitment to electrification; we have been presenting innovative connectivity services (inside and outside of the car) and our semi-autonomous driving systems have been deemed worthy of awards all around the world.
When it comes to safety, what can we add? Just to say that we are the brand that has saved the greatest number of lives since its inception, that any layman immediately associates it with the matter of car safety and that it continues to innovate, with each new model it launches, with more and better active protection systems.
And what are we suggesting for the future? Cities that are more sustainable, in which the car stops being a nuisance, and is once again synonymous with freedom, of escaping, as it was when it started out.
Cities in which cars appear around the corner, autonomously taking us to our destination, without having to park, without chaotic jams, without pollution and with no ties. The 360c prototype, recently unveiled in Gothenburg, embodies the concept and represents the brand’s vision for the future of mobility – an innovative, driverless car, without a steering wheel, without pedals or combustion engine, with three versatile environments in which: to rest, work or relax.New mobility is just around the corner and it is entirely compatible with Volvo’s DNA, in a commitment made to people and life, since 1927.
