MadInCasa was launched in September 2018 with the mission of bringing
ecological alternatives for daily life to every home. These may come in the
form of ideas, products or practices, which are more responsible, more ethical,
more sustainable. Joana, the creator of the brand, a trained architect with a
technical course in Equipment Design, puts passion and pleasure into everything
she does. That’s why the "special editions” of products for the home, such as
the ECOsponja sponge, are made using
leftover fabrics she had at home. Her intention is to encourage people to
change their habits. And to instil in others the idea that we can buy what we
need without harming the environment. And now we know just where they can do
this.
