As the saying goes, you’ll only find out by doing it, and Bear Fruits is an example of this. After attracting the attention of several European countries, Procter & Gamble recently launched its new haircare brand Bear Fruits in Portugal. The aim, as you can see from the colourful packaging, is to bring hair to life, with an innovative range of six fruity hair masks that come with eccentric, fun and reusable caps, created to ensure deep hydration, whenever you need it. Made with all-natural, cruelty-free, sulphate-free and pesticide-free ingredients, the masks are specific to different hair types and their needs. Dare to try them.