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Capucines, Louis Vuitton

Savoir-faire, tradition and modernity

Capucines is a classic handbag by Louis Vuitton that speaks a universal language. All over the world, it is loved by women looking for something timeless and elegant. The simplicity of the Capucines is, perhaps, what makes it so popular: a versatile bag, with which women identify. Named after Rue Neuve-des-Capucines, in Paris, the location of the first Louis Vuitton store, Capucines was first launched in 2013. The classic piece has become an icon, with new colour versions and limited editions launched every season.

The story of the iconic French brand begins in a small remote village in the Jura region of France. Louis Vuitton was born on August 04, 1821, into a poor family of millers and carpenters. At the age of 16, he decided to travel to Paris to learn the art of joinery. Then the young Vuitton was hired as an apprentice to a manufacturer of travel trunks, which were used by high society. Louis worked hard to create something different, which went beyond useful, practical and beautiful. The concept of combining beauty and practicality was groundbreaking at the time. His fate began to change in 1851 when, on each trip made by Emperor Napoleon III, he was taken to the Palais des Tuilleries to pack the luggage of Empress Eugenie. From that moment on, his luck changed and the young man began to reap the rewards of so much work. In 1854, he decided to found the Maison Louis Vuitton Malletier, at number 4, Rue Neuve-des-Capucines, in the centre of the French capital, far from imagining that his name and his entrepreneurial verve would achieve the reputation that it has now. Far, very far from predicting that out of so many iconic pieces, symbols of luxury, exclusivity and high quality, there would one day be one whose name would be a tribute to the street in which his life story enjoyed a reversal of fortune.
Capucines is this iconic piece, paradoxical even, since, although its name goes back to the beginning of the maison’s history, it combines tradition and modernity, savoir-faire and lightness, classicism and fun. It came about in 2013 and its architecture evokes such simplicity, that it is difficult to imagine the complexity of its manufacture and the many stages taken to get to the final product. Perfection is always the goal of the French brand and therefore the most beautiful exotic leathers are handpicked, as well as other rare materials of indisputable quality. In addition, each Capucines requires more than 250 stages, carried out by hundreds of renowned craftsmen, with some  stages comparable to the manufacture of jewellery, such as the initials LV in gold metal that are cast and then placed on the leather.

Capucines is this iconic piece, paradoxical even, since, although its name goes back to the beginning of the maison’s history, it combines tradition and modernity.

Every year, the Louis Vuitton ateliers select exceptional leather in a variety of shades and combinations to create four different sizes. And with each new season, in addition to the classic versions, the house launches revisited versions, with innovative and surprising finishes, such as beads, embroidery, ornamental flowers and leather petals.
Nowadays, Capucines is one of the handbags most coveted by women around the globe, for its quality, elegance and luxury, and for being a sophisticated choice for day or night...season after season.

T. Maria Pires
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