The motto of Hugo Ribeiro, the brain responsible for HUGI.R, is to look behind the obvious in every challenge. "Sharing ideas, generating experiences and creating sensations are the result of the script of every story” that the designer wants to tell. A space where one seeks to rediscover improbable, sustainable and differentiating solutions for everyday life. As was the case with the AGAPHANTO E.T. and F=K.x lamps. The first blends light and cork in an exotic piece that looks good on any table. The second, in a peculiar spring format, creates the ideal reading atmosphere, for example.