André de Castro Pinheiro
Fashion is across the board and eclectic
Design with Identity
Interior Designer, Partner at KOHDE Design Solutions
With stress levels nowadays and ever-increasing demands on our daily work lives, our homes are our refuge and place of comfort, where we peel off our uniforms and live our leisure hours. It is increasingly evident that there is a growing concern to create stable physical foundations, where emotional experience is valued and adapted to the identity of each one of us. The end results are always unique and customised and this is only achieved if each one of us invests emotionally in our own space, surrounding ourselves with elements that trigger pleasure and comfort.
The primary purpose of design will no longer only be to serve the "function”, but also to grow and develop empirically in every space. Today, we all "live” our home and want it to be the reflection of our experiences and expectations. Taking this all into consideration, it is inevitable that ties are forged between the professional and the client. Developing a project is a sensory partnership of recognising tastes, desires and understanding. It is "dressing” spaces and creating stimulation areas, social ones or for rest, where emotional synergies develop between objects and the user.
It is the designer’s or the decorator’s role to get to know their client and make them see themselves in their home. We can no longer makes sketches on paper and tell them that a given choice is the right one. We need to empathise with their personality and learn the different aspects of their taste and identity in each project. A new discipline is being created in this new century: Emotional Design.