The Role of Interior Design
“For the radicalism of a simple gesture”
José Carlos Oliveira
André de Castro Pinheiro
CEO - AML Sport, S.A. Aston Martin & Maserati Importer
We are approaching what could be one of the most interesting decades for the automotive industry.
By 2030, the mobility paradigm will face significant challenges and changes: in the form of locomotion, whereby electrification will continue to gain ground and become a valid and sustainable alternative; in the form of driving, whereby autonomous driving systems are being used more and more; and in use, where SUVs (which are more multi-purpose) are gaining in market share and also where car-sharing systems are beginning to emerge, albeit experimentally, but revealing an irreversible trend.
This paradigm shift is no stranger to luxury brands; some of them even, are at the forefront of these movements and leading the processes of change. Aston Martin is one of them, with a very well-defined strategy. It plans to launch seven new models over the next seven years, thus embracing the new trends in this industry. The manufacturer’s plans include launching, as early as 2019, the brand’s first SUV and the Rapide E, a 100% electric model. In 2021, we will witness the re-launch of the Lagonda brand, which will be the first luxury brand to have exclusively electric models and highly advanced autonomous driving.
Maserati is also at the vanguard of these new trends, already proven by the launch, in 2016, of the first Levante SUV. More recently, the CEO of the FCA Group (of which the brand is part) added further to Maserati’s investment in the future, announcing that all new models, starting in 2019, will have an electric version, in addition to confirming the production of another SUV, this time mid-range.
No one can be certain about where we’re heading, only that it really will be interesting getting there!